Dr. Y. C. Chan

(UK & Hong Kong Academic Advisor of HSA)

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Dr. Chan is an experienced educator and academic leader with extensive expertise in Business Studies, Economics, and Marketing. With a deep understanding of global curricula—including IB, IGCSE, HKDSE, BTEC, HND, and GCE A-Level—Dr. Chan has dedicated his career to enhancing student learning and curriculum development.

 

Currently serving as the Programme Leader of Economics for Business at the University of Salford and a Lecturer of Marketing at the University of Essex Online, Dr. Chan has played a pivotal role in course development, quality assurance, and academic leadership. His contributions extend to thesis supervision, module development, and external course review, ensuring high academic standards in business education.

 

As a published author, Dr. Chan's work spans contemporary business, marketing, and sustainability, bridging theoretical insights with practical applications. Dr. Chan is also passionate about digital marketing, consumer behavior, AI in leadership, and the integration of Chinese philosophy in modern business practices.

 

With a commitment to fostering academic excellence, Dr. Chan continues to drive innovation in education, supporting students and institutions in achieving outstanding outcomes.